Dacia, Renault’s budget-friendly brand, has reduced the price of its electric Spring model in France by 2,000 euros, bringing the starting price to 16,900 euros. This move reflects a broader trend of anticipated discounts across the European electric vehicle (EV) market in 2025, aimed at revitalizing sluggish sales.
European automakers face increasingly stringent emission regulations, requiring at least 20% of their sales to be electric to avoid significant penalties. However, data from the European Automobile Manufacturers’ Association reveals that only 13% of vehicles sold in the region through November 2024 were electric. This shortfall underscores the need for manufacturers to incentivize EV adoption.
Dacia’s price reduction for the Spring positions it more competitively against Chinese rivals like Leapmotor. Leapmotor, in a joint venture with Stellantis, recently slashed the price of its T03 model by 4,000 euros, setting it at 14,900 euros and maintaining its spot as the most affordable EV in Europe.
The price cut for the Spring comes with a slight adjustment in performance. The new entry-level model features a 45 horsepower engine, compared to the 65 horsepower engine in the higher-priced version. Importantly, both versions retain the same battery, providing a consistent driving range of approximately 225 kilometers.
This strategic price reduction for the Dacia Spring is already in place in several other European markets. The move signals Dacia’s proactive approach to stimulating EV sales and navigating the evolving landscape of the European automotive market. By offering a more accessible price point without compromising range, Dacia aims to attract budget-conscious consumers considering the transition to electric mobility. This price adjustment is expected to contribute to the broader effort to meet EU emission targets and accelerate the shift towards electric vehicles in Europe.
