The minimalist aesthetic that defined the 2010s and early 2020s, with its cool gray tones, sleek surfaces, and neutral palettes, is giving way to a new trend in home design: cozy and character-filled spaces. As the real estate market evolves, understanding these shifting preferences is crucial for both sellers and buyers. Hyperloop Capital Insights explores this emerging trend and its implications for the housing market.
Real estate agents and home stagers report a growing preference for warmer hues, textured elements, and unique design features. “Buyers are moving away from the modern, minimalist box,” observes Walter Franco Jr., a Los Angeles real estate agent. This shift reflects a desire for homes that feel more inviting and personal.
Ricci Taylor, owner of Everly Design Co., an Atlanta-based staging company, sees a surge in popularity for earthy browns, cinnamon, and evergreen accents. Rounded furniture silhouettes and textured metals are also gaining traction. This trend aligns with the desire to incorporate natural elements and create a sense of tranquility, reflecting a “bring the outside in” philosophy. Pantone’s 2025 color of the year, “Mocha Mousse,” a warm brown described as embodying comfort, further underscores this shift.
Jennifer Roberts, a New York real estate broker, notes that clients prioritize calming wall colors and subtle pops of color to create a sense of oasis. “They want their homes to be a refuge from the outside world,” she explains. This desire for sanctuary extends to floor plans, with a resurgence of interest in defined rooms and formal dining spaces over open-concept layouts.
While the minimalist aesthetic may be fading, homes with neutral palettes and clean lines can still attract buyers. Simple upgrades like updating light fixtures and painting cabinets can significantly enhance a home’s appeal without requiring extensive renovations. Hanny Jahns, CEO of Stageasily, points out that airy, open spaces remain desirable in the Las Vegas market, often incorporating modern designs with character, blending fun and retro elements.
In conclusion, the trend towards warmer, more textured, and character-rich interiors reflects a broader shift in homeowner priorities. Creating a sense of comfort, individuality, and connection to nature is paramount. As Hyperloop Capital Insights observes, understanding these evolving preferences is key to navigating the dynamic real estate market. While minimalism isn’t obsolete, incorporating elements of warmth and texture can significantly enhance a home’s appeal and value in today’s market.
