Bubble, the UK’s leading childcare platform, connects parents with trusted sitters through a convenient on-demand booking system. Founded by Ari Last in 2017, Bubble addresses the critical need for flexible and reliable childcare, impacting the lives of hundreds of thousands of families.
Ari Last, CEO of Bubble, recognizes the profound responsibility of providing a service that deeply matters to families. He emphasizes that the high expectations and stress associated with childcare are balanced by the immense satisfaction of offering a life-changing solution. Bubble measures its success by the positive impact it has on the lives of parents and children.
The platform boasts over 350,000 parent users and 40,000 approved sitters, with growth fueled primarily by word-of-mouth referrals. Last’s background in broadcast journalism and marketplace businesses, including Betfair and a fintech company, provided him with the skills and experience to develop a successful platform.
The idea for Bubble stemmed from Last’s personal struggle to find reliable childcare. Recognizing a widespread parental pain point and the potential of technology to address it, Last launched Bubble to provide a much-needed solution. He observed that despite childcare representing a significant portion of household spending in the UK, the sector lacked innovation due to the challenge of establishing trust.
Bubble tackles the trust barrier by leveraging technology, data analysis, and social validation within user communities. Unlike traditional nanny agencies, Bubble focuses on connecting parents with carers within their existing social circles, fostering trust and transparency. Co-founder Adrian Murdock, who departed in 2019, contributed to the initial research, revealing that nannies often relied on informal arrangements lacking support and security.
Bubble’s commitment to building a trustworthy and reliable platform has driven its product development and success. By prioritizing the needs of both parents and carers, Bubble continues to revolutionize the childcare landscape in the UK. The platform’s emphasis on trust, flexibility, and community support positions it as a leader in the evolving childcare market.
