Lamborghini CEO Stephan Winkelmann confirmed that the Italian luxury sports car manufacturer will launch its first fully electric vehicle in 2029. This timeline reflects Lamborghini’s assessment of the market and its commitment to a strategic transition to electrification. The company believes the luxury sports car segment will not be ready for full EV adoption until closer to the end of the decade. This announcement comes as competitor Ferrari prepares for its EV launch in late 2024.
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A Calculated Approach to Electrification in the Luxury Market
Winkelmann emphasized that Lamborghini’s 2029 target for its first EV is not a delay, but a deliberate decision based on market readiness. He stated that the demand for fully electric vehicles in the luxury sports car segment is not expected to mature until 2025 or 2026 at the earliest. This strategic approach allows Lamborghini to continue its focus on its current hybrid lineup while monitoring market trends and regulatory developments. The company’s current hybrid offerings include the new Urus SE SUV, the Revuelto sports car, and the recently unveiled Temerario sports car, priced at over €300,000 (excluding VAT).
Hybrid Transition and Regulatory Considerations
Lamborghini’s transition to a fully electric lineup is being approached methodically. The company’s current focus on hybrid models allows for a gradual shift while observing the evolving regulatory landscape, particularly within the European Union. The EU’s proposed ban on new internal combustion engine cars from 2035 is currently under review, with a decision expected in 2026. This review, along with the potential for advancements in synthetic fuels, are factors influencing Lamborghini’s electrification strategy.
Commitment to Italian Manufacturing
Winkelmann reaffirmed Lamborghini’s commitment to its Italian heritage, stating that all Lamborghini vehicles will continue to be produced in Italy, specifically in Sant’Agata Bolognese. This dedication to Italian craftsmanship and manufacturing remains a cornerstone of the brand’s identity. He also reiterated that there are no plans for Lamborghini to spin off from the Volkswagen Group. The CEO declined to comment on potential business impacts from the upcoming U.S. presidential election and associated trade policies.
Conclusion: A Future Focused on Heritage and Innovation
Lamborghini’s approach to electrification prioritizes a strategic alignment with market demand and technological advancements. The 2029 target for its first EV reflects a carefully considered strategy, allowing for a gradual transition while maintaining the brand’s commitment to Italian manufacturing and its heritage of producing high-performance luxury sports cars. This balanced approach positions Lamborghini for a future where innovation and tradition coexist.
