Polestar, the Swedish electric vehicle (EV) manufacturer owned by Geely, is expanding its global footprint with a planned launch in France in the summer of 2025. This strategic move signifies Polestar’s commitment to accelerating the transition to electric mobility in Europe. The company has appointed Stéphane Le Guevel as Managing Director to lead this pivotal market entry.
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Agency Model and Customer Experience
Polestar will adopt an agency distribution model in France, partnering with existing Volvo dealerships. This ‘no haggle’ approach allows Polestar to sell directly to consumers, streamlining the purchasing process. While dealerships will still manage the administrative aspects of the sale for a fixed fee, customers can purchase vehicles online via the Polestar website or visit planned showrooms in major French cities. This direct-to-consumer model offers greater transparency and a simplified buying experience. This innovative approach aligns with the evolving landscape of automotive retail, offering customers a more seamless and transparent purchase journey.
Le Guevel to Lead French Market Entry
Stéphane Le Guevel, a seasoned automotive industry veteran with over three decades of experience, will assume the role of Polestar France Managing Director, effective February 2025. Having successfully managed the Polestar brand in Spain and Portugal since 2022, and with prior leadership positions at Stellantis, Le Guevel brings extensive market knowledge and leadership capabilities to this new role. He expressed enthusiasm for this new chapter, stating, “After three exciting years on the Iberian Peninsula, I am extremely honored to launch Polestar in the French market at such a strategic moment for the brand’s international expansion.” His proven track record positions him well to navigate the complexities of the French automotive market.
Expanding Product Portfolio and Global Presence
Polestar’s current lineup includes the Polestar 2, Polestar 3, and Polestar 4. The company plans to introduce the Polestar 5 GT in 2025, followed by the Polestar 6 roadster and Polestar 7 compact SUV. With manufacturing operations in North America and Asia, Polestar will also produce the Polestar 7 in Europe, further strengthening its global manufacturing presence. This diversified manufacturing strategy ensures resilience and adaptability to regional market demands.
Sustainability at the Core
Polestar is deeply committed to sustainability, aiming to halve per-vehicle-sold greenhouse gas emissions by 2030 and achieve climate neutrality across its value chain by 2040. These ambitious targets underscore the company’s dedication to environmentally responsible manufacturing and operations. This commitment to sustainability resonates with environmentally conscious consumers and positions Polestar as a leader in the sustainable mobility movement.
Conclusion
Polestar’s entry into the French market marks a significant step in its global expansion strategy and reinforces its commitment to sustainable electric mobility. With a strong product portfolio, a seasoned leader at the helm, and a commitment to innovation, Polestar is well-positioned for success in this key European market. The company’s direct-to-consumer approach and ambitious sustainability goals set it apart in the competitive EV landscape. This expansion further solidifies Polestar’s position as a major player in the global transition to electric vehicles.
