The Eklund-Gomes team, a force in luxury real estate, reflects on two decades of partnership, navigating market trends, and harnessing the power of social media. With consistent multi-billion dollar annual sales, their insights offer valuable lessons for aspiring and established agents alike.
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John Gomes and Fredrik Eklund, renowned figures in the luxury real estate world, joined forces in 2005. Their journey, marked by complementary skills and strategic evolution, has led to the creation of a team of approximately 100 agents at Douglas Elliman, averaging $4 billion in sales annually over recent years. This dynamic duo recently shared their perspectives on the evolution of the industry, highlighting the crucial role of social media and the importance of adaptability in maintaining their leading edge.
Balancing Strengths and Navigating Challenges
The foundation of the Eklund-Gomes success lies in their complementary personalities. Gomes describes their dynamic as “yin and yang,” acknowledging Eklund’s action-oriented approach balances his own tendency to overthink. Eklund, in turn, values Gomes’ ability to provide grounding and perspective. This mutual support has proven invaluable in navigating the inherent challenges of the real estate industry. Gomes credits a recent intervention by Eklund and team CEO Julia Spillman for helping him recognize and overcome a professional slump. Their open communication and willingness to confront challenges head-on underscore the strength of their partnership. Even disagreements, like a notable conflict over calendar management, have ultimately served as catalysts for compromise and growth, demonstrating the flexibility needed for long-term success. Their solution? Releasing Gomes from the rigid structure of a detailed calendar to accommodate his unique working style.
John Gomes, left, and Frederik Eklund, right, discuss calendar management.
Leveraging Social Media for Global Reach
The team recognizes the transformative impact of social media on real estate. Eklund recalls a pivotal moment when the team hired an in-house graphic designer, enabling them to distinguish their brand visually and amplify their message across various platforms. This strategic move allowed them to leverage the power of their network, broadcasting listings globally and significantly expanding their reach. This foresight positioned them as early adopters in leveraging digital tools for real estate marketing.
Fredrik Eklund and John Gomes at a real estate event.
Conclusion: Adaptability and Collaboration as Keys to Success
The Eklund-Gomes team’s sustained success over two decades exemplifies the power of adaptability and collaboration in a dynamic industry. By embracing change, leveraging technology, and fostering a supportive team environment, they have not only achieved remarkable financial results but also solidified their position as industry leaders. Their journey provides valuable insights for navigating the ever-evolving landscape of luxury real estate.
